Gathering comments, addressing inquiries, and listening to feedback on social media is a terrific method to create customer service. Building ties with influencers and researchers can also be accomplished through social media. It’s critical to remember that social media isn’t simply for expressing yourself. Listening to what’s going on social media might help you figure out what’s working and what isn’t. It’s critical to be aware of what people are saying
about your organization and your competitors in real time. Body shaming is embarrassing, and it can have long-term, severe implications. It mocks and stigmatizes its victims, destroying self-esteem and spreading the damaging belief that our individual physical appearances should be compared to airbrushed ideals of ‘perfection.’ What matters most is our humanity and character. My research examines Body shaming on social media using the study of a Nigeria web series ‘Skinny Girl in Transit’. Since media are agents of socialization and social
media platforms and their content have become the place young people visit for their entertainment, it is important to assess how people perceive body-shaming as presented to them via social media content. The objectives of this research is evaluate if viewers can identify Body shaming in the web series ‘Skinny Girl in Transit’, ascertain if viewers canrelate to the body shaming issues in the web series and to determine if viewers of ‘Skinny Girl in Transit’ can identify the effect of body shaming in the series on the main character. The research is backed up by the Spiral of Silence Theory and the Cultivation Theory. Survey Design was employed in the study through the administration of online questionnaires. 358 copies of the questionnaires to Caleb University, Imota, Lagos out of which 200 were returned. It was discovered that viewers of ‘Skinny Girl in Transit’ could relate to the body shaming issues and could identify the effect of body shaming in the series on the main character. It is recommended that content creators should recognize and celebrate diverse body images that are out there, what seemed like an ideal body shaming should be moved away and not making one feel lesser. It is no longer about body shaming; the lesson we learn about body shaming can also be applied in other forms. In other words, people learn from what they watch on the web so content creators need to be more careful in regulating what messages they put out there.