Mass Communication

This research work, is aimed at giving insight into the Impact of Television Advertisement on the Buying Habits of Consumers. It is a research survey based on a sample size of 200 students of Caleb University Imota, Ikorodu in Lagos state. Careful empirical studies have revealed that advertising actually influences people’s choice and consumption of […]

This project covers A STUDY OF THE SOCIAL MEDIA COVERAGE ON THE COVID19 PANDEMIC IN NIGERIA. The fact that social media is known as a tool of havoc, chaos, miscommunication and misinformation as caused a lot of disbelieve for the information gotten from social media. But during the COVID-19 pandemic it was seen how the

Different researchers have shown that people get information that supports their beliefs, that makes them victims for misinformation. The way information is produced, shared and received on social media especially Whatsapp is a center for research works. Social media platforms (Whatsapp) have been widely used to push misinformation through text, info graphics, videos, voice notes,

This study examines the Knowledge and Attitude of Caleb University Students to Campaigns about Drug Abuse. The specific objectives includes identifying the understanding of Caleb University Students to what constitutes drug abuse, identifying the information available to Caleb University Students on drug abuse, identifying the perspective of Caleb University Students about the information on drug

The research looked at Toyota’s social media advertising and purchasing habits. The study selected 450 Toyota car dealers from all car dealers in Ikorodu, Lagos state, using a survey design and purposive sampling technique. The data was collected from the respondents using a well-designed questionnaire that was found to be valid and reliable. The Pearson

Social Media is one of the biggest platforms for the brands to connect with the students as well as build relationships with them. This research work attempts to answer the objectives: look at the perception or the way students see social media as a tool for brand building, trying to see if it can build

Social media is a product of the internet that exists as a virtual community that brings people together across the globe irrespective of race, religion, career, and distance, through many websites and applications (also called App). It provides an avenue for communication, collaboration and allotment of contents (Tuten, 2008). Social media users share their idea,

This study investigates the attributes of corporate dress code on the image of private university students in Nigeria. The study addressed these objectives; to examine the perception of private university students on the reasons for the lack of interest in complying with the “corporate dress code”, to examine the perception of the students on the

This study was carried out to examine the effect of End SARS protest on Small and Medium Enterprises (SMEs) in Lagos State. Specifically, the study examined aimed at ascertaining if the End SARS protest has any negative effect on Small and Medium Enterprises in Lagos State. The study employed the survey descriptive research design. A

The internet is growing at a phenomenal rate and has started playing a significant role in the media industries, political, socio-cultural and economics around the world. New technological development, including television, promise dramatic changes in areas other than the internet. In view of Severin and Tankard (2001) the changes taking place in the media environment