Mass Communication

The research work focused on realizing the influence of television series on students at Caleb University, the specific objectives of the study was to determine how often students at Caleb university watched television series, what kind of television series they watched, and to assess the different ways the television series they watched influenced their social […]

The study evaluated consumers perception of the use of endorsements in advertising with focus on Ikeja Residents. Major objectives were to ascertain the level of exposure of residents of Ikeja LGA to celebrity-endorsed advertisement; investigate how the residents perceive the celebrity endorsement in advertisements of consumer goods and examine the extent to which celebrity endorsement

This study on Appraising social media as an alternative source of news seeks to find out the opinions of Nigerian youths on social media as an alternative source of news. The research made use of the Gatekeeping theory and also uses and diffusion and innovation theory. This research adopted the survey research method using 400

This study investigated the effect of television advertising on children. The aim of this research was to find out the influence of television advertising on children using Indomie noodles television advertisement of as case study. The research objectives were to determine the frequency of exposure of children to Indomie noodles television advertisements, examine the extent

The main purpose of this research work is to assess the Digital Entertainment: Streaming Services and the Viewership Pattern Of Nigerian Youths’ using Lagos state polytechnic students as a sample. This will ascertain to what extent streaming services affected the viewership pattern of youths to movies. The theories adopted for this study are the ‘‘Cultivation

This study was conducted to determine Caleb University students’ perception of targeted banner advertising. The research objectives of this study were to ascertain whether Caleb University students are aware of targeted advertising on Instagram, determine how Caleb University students feel about targeted banner adverts on Instagram, ascertain the reactions of Caleb University Students towards targeted

The study examines the role of SOCIAL MEDIA COVERAGE in shaping PERCEPTION of COVID-19 PANDEMIC in Nigeria, using Caleb University students as a case study. Health Information and Adaptation are both two factors that must be looked at critically in any Pandemic Situation. During the COVID-19 outbreak in Nigeria, Series of information were spread to

The study examined The Effect of Instagram advertisement on the purchase of mobile phones by using Caleb University students as a case study. The objectives were to examine If Instagram has any effect on why Caleb University students purchase mobile phones, To evaluate factors that influences the purchase decisions of Mobile phones among Caleb University

The research work bothered on discovering the impact of social media on Nigeria Youths, the specific objectives of the study was to assess the effect of social media on youths in Nigeria, to study the accruable benefits that could accompany the use of these media, and to recommend ways to minimize the identified negative effects.

Gathering comments, addressing inquiries, and listening to feedback on social media is a terrific method to create customer service. Building ties with influencers and researchers can also be accomplished through social media. It’s critical to remember that social media isn’t simply for expressing yourself. Listening to what’s going on social media might help you figure