INFLUENCE OF USER- GENERATED VIDEO CONTENT (UGVC ) ON SOCIAL MEDIA ON CALEB UNIVERSITY STUDENT’S ATTITUDE TO BRANDS ( COCA-COLA).
Social media is a product of the internet that exists as a virtual community that brings people together across the globe irrespective of race, religion, career, and distance, through many websites and applications (also called App). It provides an avenue for communication, collaboration and allotment of contents (Tuten, 2008). Social media users share their idea, […]