AUDIENCE PERCEPTION OF SUBSCRIPTION AND MEMBERSHIP AS THE KEY PRIORITY FOR THE 21ST CENTURY MEDIA INDUSTRY : A CASE STUDY OF SELECTED GROUP OF GOTV USERS IN AGEGE LAGOS STATE NIGERIA
The internet is growing at a phenomenal rate and has started playing a significant role in the media industries, political, socio-cultural and economics around the world. New technological development, including television, promise dramatic changes in areas other than the internet. In view of Severin and Tankard (2001) the changes taking place in the media environment […]