EFFECTS OF INSTAGRAM ADVERTISEMENT ON THE PURCHASE OF MOBILE PHONES IN NIGERIA, A STUDY OF STUDENTS OF CALEB UNIVERSITY, LAGOS
The study examined The Effect of Instagram advertisement on the purchase of mobile phones by using Caleb University students as a case study. The objectives were to examine If Instagram has any effect on why Caleb University students purchase mobile phones, To evaluate factors that influences the purchase decisions of Mobile phones among Caleb University […]